Post by account_disabled on Dec 11, 2023 7:36:29 GMT
Close to 90% of all influencer marketing campaigns use Instagram as part of their strategy. Fun Fact So, going into 2021, leveraging the power of the trust between influencers and their followers is going to be a huge tool in your marketing arsenal. Interactive Content Interactive content allows you to add a touch of personalization to your marketing. It allows your audience to feel heard and empowered. It also lets you, the brand, become privy to what your community members are thinking, improving your customer data capabilities.
Quizzes, calculators, polls, open-ended questions, surveys, etc. are all Industry Email List good examples of interactive content. You can also make your regular content more interactive by highlighting phrases and creating Tweetable links that your users may feel compelled to share. Quotes from opinion leaders, interesting statistics, and information-rich one-liners from your blog posts are great to turn into tweetable links. Video Content & Podcasts Video marketing is perhaps the most effective form of content marketing there is. Take a look at these numbers: Video Content & Podcasts 85% of online users watch and engage with video content every month. 73% of consumers claim that a social media video has helped them make a purchase decision. 87% of marketers use video as a marketing tool and 88% of them are satisfied with the ROI. People like video content because it is easier to consume than a blog post. It’s shorter, more interesting, and doesn’t require you to stop doing everything else to interact with it. Same with podcasts.
Social media features, like Facebook Live, can be your greatest assets when you want to use live videos to improve your brand engagement. Video and podcasting are also device-independent. Unlike text-based content, the video doesn’t lose its format when viewed on different-sized screens. Since people like video better, it also improves your SEO rankings as Google ranks video-rich content higher in SERPs.
Quizzes, calculators, polls, open-ended questions, surveys, etc. are all Industry Email List good examples of interactive content. You can also make your regular content more interactive by highlighting phrases and creating Tweetable links that your users may feel compelled to share. Quotes from opinion leaders, interesting statistics, and information-rich one-liners from your blog posts are great to turn into tweetable links. Video Content & Podcasts Video marketing is perhaps the most effective form of content marketing there is. Take a look at these numbers: Video Content & Podcasts 85% of online users watch and engage with video content every month. 73% of consumers claim that a social media video has helped them make a purchase decision. 87% of marketers use video as a marketing tool and 88% of them are satisfied with the ROI. People like video content because it is easier to consume than a blog post. It’s shorter, more interesting, and doesn’t require you to stop doing everything else to interact with it. Same with podcasts.
Social media features, like Facebook Live, can be your greatest assets when you want to use live videos to improve your brand engagement. Video and podcasting are also device-independent. Unlike text-based content, the video doesn’t lose its format when viewed on different-sized screens. Since people like video better, it also improves your SEO rankings as Google ranks video-rich content higher in SERPs.